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Chicken Little and the Disintermediation Myth |
| If Chicken Little were alive today he wouldnt be running around forewarning us of the sky that was about to fall. Hed be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as his f... |
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What Our CAT Taught Me About Marketing! |
| Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! Many of Toby's days are spent perched on the top of my monitor as I work here on my computer. As... |
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OK People - Lets Get Real! |
| It's all about numbers - or so some ezine publishers would have you believe. 10,000 subscribers and counting! 20,000 subscribers and counting! 30,000 subscribers and counting! You get the picture...or do you? Now let me ask you - how many of those a... |
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Grow Sales Using Image Tactics |
| In my dreams, I envision being the marketing consultant equivalent of Oprah or Tiger Woods. Oprah, for her premise, Youre a woman and only you are responsible for yourself. Tiger Woods, for his ultimate dedication to the game. Respectively, this is... |
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Long Sales Letters vs. Short Sales Letters |
| Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue. I doubt that the question... |
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The Art Of Cold Calling |
| I know, don't groan. You have to do them if you want to get properties and make money. Believe me, I used to hate cold calling. For those of you that have read our book, "Who Makes It Happen: Back On The Road To Success With Creative Real Estate", r... |
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3-Levels of Successful Selling |
| Any selling approach that lacks a proven strategy, a practiced proficiency for its application and most significantly, a full understanding of its psychological, human behavioral import is at best, a wishful endeavor. Paul Shearstone 2003 ............. |
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A Magic Number for Writing Sales Letters |
| When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for political office. In his campaign, he made certain that his name appeared seven time... |
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The Marketing Person You Think You Arent |
| Have you thought about starting your own business? Have you started one and are having challenges with marketing, fear of failure, fear of successI could go on and on. Has the question, Now what? ever entered your mind? If so, I would like to share... |
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USP - Unique Selling Propositions |
| If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales! We all have competitors, and the more you have, the... |
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$10 Per Click - Do They Know Something We Dont? |
| I have utilized pay-per-click (PPC) advertising since its inception about two years ago. With PPC, the advertiser is only charged when a person actually clicks on their link. The amount you actually pay for each click is referred to as the cost-per-... |
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Profound Knowledge |
| Profound Knowledge We all are on a quest for knowledge. Whether its information that will make our lives easier or just small packets of data that in a trivial way allows us to sort out "why things are the way they are on this planet." As intelligen... |
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Internet Direct Mail Is Different: 14 Things To Remember |
| Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders. However, marketers need to respect that online media and print media present different hurdles in achieving this goa... |
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Entrepreneurial Traits that Drive Sales |
| Frequently overlooked and hidden deep within our marketing tool box is the ultimate marketing vehicle for your business you! Many small business owners are so busy figuring out how to increase sales and revenue they forget to grow themselves as busi... |
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How To Create a Perpetual Traffic Generator |
| What runs through your mind when you hear that ezine articles will bring you masses of fr^e traffic, get you higher listings in the search engines, and raise your profile on the web? For many people, their reaction is this: "But I'm not an expert -... |
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New Sources for Targeted Web Site Traffic |
| Qualified traffic is the lifeblood of any web site today, especially for ecommerce sites that are selling goods or services online. But, many media buyers and/or owners of web sites are paying too much for traffic by relying on top tier PPC ("pay pe... |
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Its a Numbers Game! |
| Three years ago, Paul left his corporate job to launch his freelance writing career, and hes done relatively well. He has a group of regular clients that keep him going, and they are happy with his work. When he first called me, he expressed concern... |
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Positioning for Profits! |
| Last Friday, I was spending one last day of freedom with a dear friend who was expecting to have her first baby at any minute. We decided to hang out by the pool. On the way there, we stopped to pick up some lunch to eat pool-side. Given the choice... |
