 |
How To Rescue Your Graphic Design Project When All Else Fails |
| Whether you're giving a critical sales presentation to a client, producing visuals for a meeting, event, trade show or seminar, or unveiling the new company logo before an audience of shareholders, top-notch graphics will help ensure that you, your... |
|
Online Advertising Sinks into the Abyss! |
| Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern... |
|
The New Marketing Landscape |
| Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this "post .com implosion economy.... |
|
Marketing Trends from the Digital Frontlines |
| The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour: 1. Publishers are finally starting to charge for branded content. It's still difficult to do, bu... |
|
Marketing to Today’s “Distracted” Consumer |
| The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated injected and/or overlaid advertising in any possible place imaginable! Cas... |
|
Maximizing ROI via Web Site Traffic Analysis |
| We are clearly well past the innocent golden age of the Internet Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resource and/or to generate incremental ecommerce re... |
|
Marketing Maxims for Today’s Challenging Times |
| These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with todays sputtering global economy. 1. Dont stop advertising because the economy is sluggish - increase it, as many of your... |
|
LookSmart Not Small Business Friendly |
| There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most of the critiques center on LookSmart's... |
|
GOT MEME? How to Attract Your Clients and Customers Attention |
| No "meme" isn't a typo and Got Milk, the more commonly know phrase, is actually a marketing meme. If you've opened up a magazine or watched TV in the last ten years you've seen the fun and memorable Got Milk ad campaign using celebrities with a milk... |
|
Do-It-Yourself Public Relations |
| "Advertising is what you pay for. Publicity is what you pray for." What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? On... |
|
Into The Limelight |
| To stand out in a cluttered world, become a recognized expert There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy the greatest return o... |
|
Which Of These Words Attract Your Clients |
| Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringin... |
|
Give Me $1 And Ill Have A Powerful Marketing Weapon |
| One of my most powerful marketing weapons actually costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it never leaves my side. What on earth could it be? Well, it's my trusty notebook! It is where I sto... |
|
How to Promote Your Small Business Without Spending a Fortune! |
| Through starting my own small businesses, I have learnt that what the marketing books tell you is not necessarily always appropriate for your business idea. Let me illustrate by highlighting some of my mistakes! MISTAKE NO. 1: Dont get sucked into t... |
|
5 Strategies That Will Boost Your Business Productivity Today! - Part 2 |
| Growing your own small business can be one of the most exciting journeys you could ever embark upon! But it's important that you continuously implement new and fresh ways to generate sales and improve your profitability in order to stay ahead of the... |
|
5 Strategies That Will Boost Your Business Productivity Today! - Part 1 |
| Building a dynamic small business is a constantly evolving, increasingly demanding role. It is very easy to get so caught up in the day to day running of our business that we neglect to take the time to look from the outside in to see what we could... |
|
Why Some Web Sites Sell and Others Dont |
| Why is it that some web sites help sell products and services while most languish in obscurity and only serve as a drain on finances? Web sites are relatively low in cost to build and manage, and have worldwide reach. They can help you grow your bus... |
|
Viral Marketing with a Powerful Twist |
| What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . . Okay, I'll stop teasing you. . . But what IF those extra leads and visitors cost y... |
