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Is Your Marketing Full of Holes? |
| You wouldn't try to collect water in a bucket that leaked or catch fish with a torn net, but that is what many service professionals and small businesses do. They work hard to attract clients and customers but too often their marketing is full of ho... |
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Flea Market-ing Lessons |
| A few days ago, I was signing copies of my book Climb Your Stairway to Heaven: the 9 habits of maximum happiness at the flea market. Nobody expects an author to sign books at a flea market. Some people sell a few worn-over books, but authors just do... |
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Open the Door to More Business with Your Ideas |
| Visualize your business as a building. Whether you are an architect, lawyer, coach, graphic designer or accountant, to bring in more clients, you need to make it easy for them to enter. The more doors you create and open the more prospects will come... |
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Getting Noticed! |
| One of the best ways to get your name out in your local community is to become a sponsor. A few hundred dollars gets your company name on little League caps; a little more, perhaps an ad at a roller rink. Donate money or materials to the local parad... |
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Selecting Good Stock Photography in the Age of Digital |
| The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or newsletter meant spending hours pouring over stock photography catalogs and ordering photo research to find... |
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The Language of Color |
| In a world already full of acronyms and codes, who would have thought that something as simple as color could join in the confusion? Knowing the different color models and how they are used is not only helpful in getting the visual results you want... |
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Not So Stationary Stationery |
| The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of todays business. Business Cards The biggest change by far in busi... |
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The Keys to a Great Logo |
| Logo, graphic, icon, logotype, typogram, logoform, imagecall it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of... |
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Tackle a Newsletter and Come out on Top |
| Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing contact. O... |
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The Big-Pay Off -- Brand Value |
| Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant expenditur... |
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Revealing the Roots: The Process of Building Brand |
| How is branding different than marketing? Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The leaves... |
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Understand Brand |
| Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. Interestingly, with all this wealth of information, some of i... |
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Play it Again Sam |
| The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others dont realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize, and... |
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My Child Has Opie Eye! |
| 7:00 a.m., the silence in the house is broken by my child's call to me, from another room, "Mom, please take care of my Opie eye!" Huh?... My mind is spinning trying to process this information, what sort of illness is Opie eye? Is it a variation of... |
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How To Create A Brand That Sticks |
| Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with somethin... |
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How To Write A Newsletter Without Being A Writer |
| One of the best ways to stay in touch with current and past clients, colleagues and fans, is to publish a regular newsletter. Whether you use a HTML template tool like Constant Contact, simply create a good looking text email to send out to your con... |
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Use Product Research to Position Yourself as the Expert |
| You have an idea for a new product or service, want to get feedback from prospects and position your firm as the experts. How do you do this when you havent ever provided the particular service or sold the product? Lets say you are in the planning s... |
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The Marketing Recipe: Money, Marketing and Me 3 Keys For Success |
| You have a great product or service Now, how should you market it? You have to make others know about what you have to offer. There is no good in having a great idea if you dont know how to sell it, right? Your motivation is financial independence (... |
