 |
Shift to Full Power Marketing |
| Marketing should run like a cars engine. Give it the right fuel and you'll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas and it will sputter and stall. If youre marketing i... |
|
Reach vs. Frequency: Is it better to reach 25 People Four Times or 100 People O |
| Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking. Reach is the number of... |
|
Hate To Burst Your Bubble: Identifying 6 Common Internet Scams |
| If you`ve been online for more than a week, you`ve probably already seen them. Ads that promise great wealth, in little or no time, for little or no work on your behalf. They then go on to tell you how simple and easy it is to work from home, being... |
|
The Complete Beginners Guide to Writing Articles. |
| So how do you get started? What do you write about? What do you actually DO with your articles once you`ve written them? It seems daunting, I know. I was petrified myself when I first started writing articles, I still get nervous every time I start... |
|
Direct Mail Marketing Now As Easy As Email |
| Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS new mailin... |
|
Frugal Marketing |
| You want to market your business but you dont want to spend a lot of money. You may be just starting out and have precious little capital or you may have a successful business but want to spend as little as possible for the greatest results. Or, you... |
|
The Increasing Power Of Publicity - and how it can benefit your business. |
| The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied,... |
|
Using A Simple Idea to Target Your Audience |
| A wonderfully easy and free concept that many people seem to overlook during their online marketing career is the survey. If you are looking for programs to promote or ideas for articles, you really need not look much further than your own opt in li... |
|
Catch More Clients Using Strategic Networking |
| Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may even... |
|
Solutions for the Struggling Article Writer |
| Are you struggling to come up with new ideas for articles? Whether you are a new or veteran writer, this problem can effectively halt your ability to use this method of promotion. So, to help you overcome this, I have compiled a list of things you c... |
|
You Wont Make Dollars If You Dont use AdSense |
| As the dust settles and the excitement caused by Google's AdSense gives way to the normal, everyday routines of old, it's time to put some serious thought into how you can "milk this cash cow" on your own web site. For the past couple months AdSense... |
|
Getting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimme |
| * Scanning and Skimming Practices * Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attention of different types of readers. Even the readers that don't actually "read." Most readers will either sca... |
|
Push vs Pull Advertising |
| Push vs. Pull Advertising - Understand the Consequences for your Product or Service You will save yourself a considerable amount of time and money if you first determine your products (or services) suitability for "pull" and "push" advertising. Pull... |
|
Honesty is the Best Policy -- Especially When It Comes to Dealing with the Press |
| As a child growing up in Chicago, my friends and I would often yell at each other, "Cheaters never prosper!" if we thought someone was playing unfairly on our Catholic school playground. In the business world over the years, I've learned that there's... |
|
Get More Clients using Pull then Push Marketing |
| Marketing is like rowing. You pull hard on the oars to go forward, then lift them out of the water and push them back to finish the stroke and get ready for the next pull. Once youve got the sequence of the stroke right, you and your boat slip forwar... |
|
How One Simple Concept Can Increase Your Sales |
| We all want to belong. As humans we feel the need to fit in somewhere, anywhere. I call it the "herd mentality"... we tend to follow what everyone else is doing. Well, Bob and Bill across the street each have satellite dishes... that means I have to... |
|
Top Ten Strategies for Delivering 5-Star Customer Service |
| Customer satisfaction is valuable, but customer loyalty is priceless. In today's competitive world of business, it is becoming more and more important to deliver customer service that is unbeatable. These ten creative strategies can support you in t... |
|
Get Business Now: Play by the Marketing Rules |
| Marketing a business is like any game. If you know the rules you are much more likely to win. All to often small businesses spend their limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only achie... |
