Once upon a time, there was a young man who very much wanted to be in show business, or more specifically, making movies. He attended one of the best film schools in the world, while there discovered the joys of writing and producing and everyone around him had high expectations about his career. Yet for more years than he cares to admit, that career was stalled.

Yes, ladies and gentlemen, that young man was me. And this article is for everyone who, like me, has visions of having their name up on the big screen as a writer. Its all about the importance of getting a balance of what I call macro training.

Over the years, Ive invested tens of thousands of dollars in classes, seminars, books and retreats all intended to teach me to be a better writer. Dont get me wrong. Many of these classes were well worth the money when it came to teaching me about the CRAFT of screenwriting. I absolutely learned a lot. But talent and craft by themselves are not enough to make you a regularly working professional screenwriter.

I learned through painful experience that if you want to succeed as a professional artist in show business, whether its as a writer, actor, director or any other craft thats employed by the networks and studios, you have to treat your career as a small business with yourself as the CEO. As countless people have said to me over the years, its called Show Business for a reason.

Eureka! This was the missing piece. When it finally registered with me the importance of treating my artistic endeavors like an entrepreneurial small business, I began to see things in an entirely different light. I call myself a writer and producer and those are accurate titles but the business Im in is really manufacturing, sales and distribution. Huh?

Think about it. As a professional writer, youre manufacturing a product the things you write. In order to get paid for that product, you also have to have a sales, marketing and distribution mechanism in place so that the scripts you write can generate money for you.

Of course you have to have the talent and skills to consistently deliver quality scripts and do so on time. But talent and skill alone dont hack it. If you want to be a successful, consistently and steadily working writer, you have to understand that youre in the business of creating and selling products. Your products are your scripts.

Like any manufacturer, in addition to dedicating part of your business to developing and creating products, you also need to address the sales, marketing and distribution of those products (scripts) along with the business affairs aspect (contracts, accounting, etc.) of working with your customers (studios, production companies and/or networks). You dont have to do it all by yourself, but you do need to make sure these aspects of your business as a professional writer are handled. Just by making that shift in the way you see yourself and your career, youll immediately transform from would-be writer to an entrepreneurial professional well on the road to success.

© Gordon Meyer, all rights reserved

This article was posted on September 19, 2006